Сам себе маркетолог. Григорий Трусов. Часть 1. Серия 1
Опубликовано 20 Янв 2013 г. в разделе Бизнес
Цикл «Сам себе маркетолог» ведет известный консультант по маркетингу Григорий Трусов, Персона Года 2009. В первой части цикла Григорий дает представление о маркетинге как «ящике с инструментами» для руководителя и его бизнеса. Григорий объясняет, что это за инструменты («бренд», «имидж», «репутация»), когда и зачем нужно ими пользоваться.
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